Triangle Business Journal Spotlights Pretty In Pink’s Mission and Growth

The Triangle Business Journal featured Pretty In Pink Foundation’s 21-year commitment to removing financial barriers to breast cancer treatment across North Carolina. The story traces the Foundation’s origins with founder and board chair Dr. Lisa Tolnitch, whose experiences as a surgical oncologist inspired the creation of Pretty In Pink in 2004.

Executive Director Becky Horn shares how the Foundation serves thousands of patients across NC — providing direct financial assistance, averaging $2,500 per Champion, so patients can continue lifesaving care without delay.

The article also spotlights Champion Chelsea Hill’s journey, illustrating the real-world impact of timely support during treatment. Click here to learn more about her story.

Read the article here.

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